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Choose well. Make it last.

Buy better, buy less. A philosophy that encourages consumers to purchase fewer items of higher quality

The fast fashion industry, which is known for producing large quantities of cheap clothing, has had a negative impact on the environment and on workers’ rights. By choosing to buy fewer, better-made clothes, consumers can reduce their impact on the environment and support companies that prioritize sustainability and ethical manufacturing.

Additionally, buying fewer, higher-quality items can save money in the long run. Cheap clothing may be less expensive upfront, but it is likely to fall apart quickly and need to be replaced. Investing in higher-quality items that are made to last can save money in the long run and also create a more cohesive and curated wardrobe.